How do I temporarily pause my business?
We recommend taking the following steps:
1. Call it a "pause" not a "shut down"
The words you use matter. Especially in a time of uncertainty.
Tell your clients "I am still booking future appointments, but I need to temporarily pause my business because of XYZ reason. I will re-evaluate things on X date..."
See our article "Should I Temporarily Pause My Business?" to explore a good framework that will help you better communicate this decision to your clients.
2. Communicate in 2 week cycles.
The date you choose for re-evaluation doesn't matter as much as the certainty you provide to your clients. And you want to come to the end of this with a full calendar, ready to get back to normal life. If the crisis drags on, simply promise to make rescheduling easy and extend your revaluation date 2 weeks at a time.
See our article "Easy Ways Update Settings to Automate A Temporary Pause" and "Universally pausing your reminders"
We know this isn't an easy decision so we recorded an entire webinar and Q&A to address this topic.
Stay safe and healthy during this unprecedented time.
The Gazelle Team