Most of your customers are visual learners. Humans speak in words, but we think in pictures. Adding a condition report to your estimates provides a visual aid that helps your customers better understand the performance potential of their piano.
By giving them a visual aid and saying "Your piano was built for X level of performance, but it is currently performing [here]..." you open the door for your customers to better understand how the estimate you are providing is a solution to their needs.
Condition reports are effective because
- They make it easy for your customer to understand their piano.
- They help your customers make an informed decision.
- They generate more repair jobs.
As a result, more customers choose to invest in their piano because they actually understand and can articulate exactly how they will benefit from the services you are recommending.