Humans think in pictures but we speak in words, which is why most of your customers are visual learners. Condition reports provide a visual way to help your customers understand the performance potential of their piano.
By giving them a visual aid and saying "Your piano was built for X level of performance, but it is currently performing [here]..." you open the door for your customers to better understand how the estimate you are providing is a solution to their needs. As a result, more customers choose to invest in their piano because they can articulate exactly how they will benefit from the services you are recommending.
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