Gazelle is not designed as a mass emailing / newsletter system, however we do have some workarounds you can use. Gazelle's automated reminder system is designed to serve as a drip marketing system which is what you need when sending / scheduling future reminders and keeping in touch with people who are due for service.
Drip marketing and mass marketing strategies often conflict with each other so it is important to understand when to use each approach.
What is 'drip marketing' vs. 'mass marketing'?
Drip marketing is an automated message system that sends pre-written scheduled messages to leads & customers over time. Mass marketing blasts everyone today,
What if I need to send a mass message to everyone?
We recommend using MailChimp or other similar products if you need to mass email your customers because they are designed to meet all your mass marketing needs. MailChimp even has free account options if you have less than 2000 customers.
Can I create a workaround where I set up my 'drip marketing campaign' to act like a 'mass email system' to announce something to my customers?
You can use the first message in a 'Drip Marketing' campaign to message everyone (which is what we recommend when you first start using Gazelle reminders). However, stopping and restarting a drip marketing campaign to utilize the first message as a mass marketing tool creates a lot of unnecessary work, provides unreliable results, often has unintended side effects, and is overall not recommended. Using MailChimp will save you time, provide better results, and has a greater chance of meeting your needs. This is why we recommend using MailChimp.